It's a new EZ-UP tent for farmers' market.
Do you recall the color of the Morton Salt girl's rain slicker? This canopy is that exact color. It's brighter than the picture reveals, and brighter still than it appeared online when I ordered it. I like to think of it as "nearly neon, but it will be fine once it fades".
It arrived again a few days later; a glitch at the EZ-UP warehouse system caused my custom order to be sent twice - even though it was paid for just the one time. Customer service was a bit slow on the uptake, but they took the second tent back.