Wednesday, May 18, 2011

Cheesemaking: New Logo

Here's the Green Mountain Blue Cheese logo.  Distinctive, but hard to reproduce on banners and merchandise because of its complexity.

Back in February, we started coding the big cheeses.  This one is "B" for Boucher Blue, "3" for March, and "4" for forth week of the month.  We only make once a week, so we can tell at a glance how old each cheese is and which blue it is.

In April, I took some stylized flowers from the bouquet in our logo and made a new identity mark for our cheeses so that buyers can tell at a glance who made it, as well as when it was made.  At least, that's the plan.